Come on Sony, catch up with the World

Ignore the fact that this article is about Michael Jackson. Think anout this new Dual DVD/CD format, it allows you to flip over the disc. One side is the track, the other the DVD. I think it's neat, if about 5 years too late. But it will hopefully let people enjoy music videos, something which are generating interest now people have the portable media players.

Personally I'd go further, add a data track to the disc and have all-format versions of the tracks and videos for consumption on all types of media. They could be digitally watermarked if they want to have traceability (no DRM though, as that is evil).

That'd be cool.